About

Creative strategist and spatial storyteller with an M.A. in Interactive Media Arts from NYU Tisch School of the Arts, specializing in translating artistic and technological concepts into immersive brand narratives across digital and physical environments. Recognized as an Evergreen Visiting Arts Scholar and Advanced Standing recipient at The University of Hong Kong.

My practice explores how creativity, technology, and cultural narratives can shape meaningful audience experiences. Working across experiential design, cultural programming, and creative strategy, I develop concepts that bridge artistic vision with brand objectives — creating experiences that foster emotional connections between people, places, and ideas.

Recent work focuses on cultural experiences, digital innovation, and audience engagement. I led Light Across Time, a site-specific moving image exhibition supported by the Star Ferry Company, and developed ArtWalk, a digital platform exploring emotional connections with public art in Hong Kong. Previously at Google, I contributed to brand strategy initiatives for Women in AI, creating narratives that connected emerging technologies with diverse global audiences.

Experiences

Asian Cultural Council Hong Kong
Google Cloud
Hongkong Land
Soluna Fine Art
Asia Art Archive
Art That Opens Minds
Sotheby’s Hong Kong

Events & Cultural Programs Assistant
Project Lead, Brand Experience
Art Advisory Intern
Marketing & Exhibitions Intern
Development Intern
Founder & Creative Director
Auction Exhibition Assistant

Skills & Tools

Skills:

Creative Strategy
Brand Storytelling
Experience Design
Exhibition Planning
Concept Development
Project Management
Partnership Engagement

Tools:

Figma
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom)
Tableau
Google Analytics
Odoo CRM
HTML/CSS/JavaScript
Microsoft 365 (Powerpoint, Excel, Word)